Discussion Post
• Consider how your contributions to this discussion will demonstrate critical thinking. This Critical Thinking Skills website can help you.
• Read and review the content resources.
• Your posts must include at least one reference from the course textbook and at least one credible journal article for a minimum of two references. Credible sources are generally scholarly and peer-reviewed. Research through IWU's Off Campus Library Resources (OCLS) is strongly recommended.
• Write an initial response to the following key question:
o How do you define value creation from a marketing perspective?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.