How do you communicate your personality to others via


1. How do you communicate your personality to others via symbolic products and services? What would this imply about your personality?

2. Find two ads for the products and/or services that describe your personality from the questions above, one ad illustrating the use of the affective component and the other illustrating the cognitive component. In your view, why has each marketer taken the approach it did in each of these ads.

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