How do you assess biopures potential in the human market

Question

Biopure Corporation (9-598-150)

How do you assess Biopure's potential in the human market? The animal market?calculate the market potential for Oxyglobin (animal market) and Hemopure (human market).

What are the biggest obstacles to success in the human market? The animal market?

How might Oxyglobin be a threat to Hemopure? How might be an asset?

Should Biopure release Oxyglobin? (How would you assess Oxyglobin's market potential?) If so, at what price? How should it be distributed?In Question 4, you can bring in some qualitative information to further comment on Oxyglobin's market potential.

If you were Andy Wright, how would you market Oxyglobin?

Answer 1

Read and review regarding the case scenario of Biopure Corporation (9-598-150). After your reading, provide a paper in which you please address the following questions. Q1. Illustrate how do you evaluate Biopure's potential in the human market and the animal market? Compute the market potential for Oxyglobin (that is, animal market) and Hemopure (that is, human market). Q2. Determine the major obstacles to success in the human market and the animal market? Q3. Explain how might Oxyglobin be a threat to the Hemopure? Explain how might be an asset? Q4. Must Biopure liberate Oxyglobin? If so, at what price? Illustrate how must it be distributed? In this, you can bring in some qualitative information to further comment on the Oxyglobin's market potential. If you were Andy Wright, explain how would you market Oxyglobin?