Discussion Post: Intellectual Property
Option: What's the gold standard for determining whether trademark infringement has occurred?
Watch this crash course video on "Trademark and Consumer Confusion". Then all of the following questions and post the requested example of a trademark infringement:
• According to the video, how do trademarks protect consumers? Using this focus on consumer, what's the gold standard for determining whether trademark infringement?
• How does trademark dilution differ from trademark infringement?
• Visit this site that shows some examples of trademark infringement or this list of some famous trademark lawsuits. Choose one example from these sites and repost the actual visual, making sure to cite your source. Explain how the mark or motto is intended to confuse consumers.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.