Problem
Each student must complete at least a one full-page business memorandum in APA format.
Students will choose one of their favorite companies where they might like to work or do business with and analyze their company website, social media presence, customer service, and engagement. How do this company connect and interact with their customers online? Are those communication tools and customer service strategies effective?
In this assignment, students will write a one-page memo to the company's vice president with their recommendations.