You are in charge of designing a TV commercial for a new airline. The key concept you want to emphasize is “great value.” Keep in mind that value = (perceived benefits)/(perceived costs). You want your TV commercial to be memorable and stand out, so being a little outrageous is OK. Please come up with such a commercial and describe it.
What are the differences when you go to buy a book or a DVD at your neighborhood’s Barnes and Noble store versus shopping for them at Amazon.com? How do these two different distribution methods affect your shopping experience and satisfaction?