Assignment:
SWOT Analysis Groupon
Write a 3-5 page paper/analysis on your chosen case study where you consider the SWOT Analysis, Marketing Goals and Objectives for your Marketing Plan.
This week's component is the SWOT Analysis. Consider these elements as you write your paper.
•Strengths
•Weakness
•Opportunities
•Threats
SWOT Matrix
•Developing Competitive Advantage
•Developing a Strategic Focus
Within your paper/analysis be sure to address the following:
•Include a title page and 2-3 references.
Strengths
How do these strengths enable the firm to meet customers' needs?
How do these strengths differentiate the firm from its competitors?
Weaknesses
How do these weaknesses prevent the firm from meeting customers' needs?
How do these weaknesses negatively differentiate the firm from its competitors?
Opportunities (external situations independent of the firm-not strategic options)
Threats (external situations independent of the firm)
How are these threats related to serving customers' needs?
What is the time horizon of each opportunity?
The SWOT Matrix
Developing Competitive Advantages
Developing a Strategic Focus