How do these property transactions differ from commodity


Question 1:

A large telecommunications company's real estate holdings include more than 6 million square feet of property. To aid in its more than 400 real estate-related transactions each year, the company contracted the services of a corporate real estate company and a law firm that specialized in corporate real estate. Real estate transactions significantly differ based on type and circumstances unique to each property and property owner. Legal specialists help ensure that each transaction meets its client's risk preferences. The telecommunications company wanted an information system using the Lotus Notes/Domino messaging platform to link it with the real estate firm and the law firm in order to:

- Capture common transaction information such as property location, transaction type, business unit, "opposing party," and lead contacts.

- Record and report what tasks have been completed, when they were completed, and who completed them.

- Allow ad hoc posting of additional, transaction specific information into a common electronic file.

- Team members quickly found that by taking time to update the system they would reduce miscommunications and interruptions and therefore save time overall. Management liked the system because they could track team members' performance, identify processes open to improvement, and identify project delays before they became costly problems.

a) How do these property transactions differ from commodity supply chain transactions?

b) What advantage do the real estate company and the law firm gain by adopting their client's technology platform (Lotus Notes/Domino)?

c) Find a Lotus Notes/Domino product review on the Web, read it, and report your findings to the class. Your presentation should answer the following questions: Who provided the review? What is the reviewer's relationship to the product? What did the reviewer like? What did the reviewer dislike? What competitors were mentioned in the review? How did Lotus Notes/Domino compare?

Question 2:

a. How do these property transactions differ from routine supply-chain transactions?

These property transactions differ from routine supply-chain transactions in a way that each property transaction is unique and requires a team effort to produce.

b. What advantage does the real estate company and the law firm gain by adopting t heir client'stechnology platform (Lotus Notes/Domino)?

While the client can better monitor their vendor's performance, the vendor has the ability to measure the valuethey provide. The more closely these external parties integrate with their client, the higher the switching costs willbe for the client. That is, they stand a better chance of keeping their client over the long run.

c. Find a Lotus Notes/Domino product review on the web, read it, and report your fin dings to the class.Your presentation should answer the following questions. Who provided the review? What is thereviewer's relationship to the product? What did the reviewer like? What did the reviewer dislike? Whatcompetitors were mentioned in the review? How did Lotus Notes/Domino compare?

Students should discover that Lotus Notes/Domino systems are built on a proprietary "messaging" system. It iscross-platform, integrates with the Web, and supports a variety of open development standards. A large number of vendors provide both off the shelf and custom application development for this platform ranging in capabilities thatinclude workflow, contact management, CRM, e-commerce, KM, HR, SFA, ad-hoc "team spaces," and more. LotusNotes/Domino's primary competitors are Microsoft's Outlook/Exchange and Novell's Groupwise.

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Business Management: How do these property transactions differ from commodity
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