How do the two sections of the company Web site assist in its marketing efforts?
The two sections of company website significantly assist in Adidas’ marketing efforts. They have helped to position the company’s products around each of the genders thus ensuring that they both actively contribute to its bottom line. Each section is responsible in bringing its positioning and identity to life by creating experiences, products and services that offer frameworks and platforms for the enhanced market share in the long term (Adidas Inc, 2017).
Consequently, each of them plays a vital role in improving the profitability of the company. Adidas, the sportswear giant, has certainly made notable strides in market segmentation, customer relationship development, and customization. The overall outcome is that it is a premier unisex sportswear company converging the unique identities, designs and heritages of each gender towards driving the sales and profitability growth in the long term.