How do the terms used for customers in different industries and occupations (e.g., patients, clients, passengers, students) influence how people in these industries think about their customers?
“Landmark Dining” case study:
1) Suggest some ideas that would provide the information needed to truly understand the customer experience and provide opportunities for ensuring a high-quality experience as well as potential improvements.
2) Suggest some standards that might be instituted to ensure an outstanding ?customer experience.