How do the methodologies complement each other


Review the provided link and answer the following questions illustrated below

https://highered.mheducation.com/sites/dl/free/0073373702/855241/CampbellEwaldPumpsAwarenessintoTheAmericanHeartAssociation.pdf.

What types of studies were involved in Campbell-Ewald's respect initiative?

What are the strengths and weaknesses of the various methodologies?

How do the methodologies complement each other?

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Marketing Management: How do the methodologies complement each other
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