How do the goals set for the marketing program in the, Operation Management

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How do the goals set for the marketing program in the

How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals?

please discuss an actual trend that fits into the competitive environmental force, and provide an accompanying marketing opportunity.

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