Assignment: Market Entry Strategies
Choose two articles from the Argosy Online Library, one that addresses Market Choice Strategies and one that addresses Market Expansion Strategies. Write an article review of approximately 4-6 pages answering the following questions:
o What are the main ideas of the two articles?
o How do the two articles relate to one another?
o Are the ideas in the articles contradicted by more recent thinking on the subject of global market entry strategies; for example, by the ideas in this module's text resources? Describe any contradictions you found regarding global marketing entry strategies in the articles.
o How will you apply the ideas in these articles to your course project?
Make sure you provide the full citation for both articles and follow APA formatting