Analysis Problem
Choose a product. Instacart is the Product
Write a one-page summary that answers the following four questions.
• What is the company's market penetration strategy (intensive, selective, etc.), and how do the channels being used reflect that strategy? (this refers to market coverage)
• Do the channels being used reflect a push or pull distribution strategy? (this is not to be confused the promotion P and lead generation)
• Which of the channels being used do you believe are most profitable, given their relative costs? Which of the channels being used do you believe are not as profitable as others but are still necessary to maintain market coverage?
• How much control does the company need over its channels (0-level, 1-level, 2-level, 3-level, multichannel, etc.)? How is this need for control reflected in the channels being used?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.