How do the central and peripheral cues in advertisements, Operation Management

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How do the central and peripheral cues in advertisements

1. Generally, all companies are in business to generate profits and increase shareholder value. Yet, the Canadian Marketing Assoc. definition of marketing does not explicitly mention profits or shareholder value. Why do you think these are not included in the definition? should they be included?

2. Describe the Elaboration Likelihood Model. How do the central and peripheral cues in advertisements influence consumers’ attitude towards ads and influence persuasion?

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