Homework: International Marketing
Submit 10 to 12 pages paper outlining their chosen country. The following sections should be included in the final paper:
i. Title page (does not count toward page requirement)
ii. Table of Contents (does not count toward page requirement)
iii. Executive Summary
iv. General Description of the Country: general overview, population, relevant trade statistics, top 2 imports and exports
v. Economic Environment: Per capita income/average household income, income distribution, general state of the economy, the significance of these economic aspects for marketing in this country
vi. Cultural Environment: language(s) spoken, religion(s) prominent, specific aspects such as customs, business practices, etc, and how these cultural aspects affect marketing in this country
vii. Political/Legal Environment: general political system and climate, various laws applying to trade, customs regulations, tariffs, etc. How do these factors affect marketing within this country?
viii. Financial Environment: currency(ies) being used, exchange rates with respect to the U.S. dollar. How do these aspects affect marketing within this country?
ix. Nature of Infrastructure: General description of infrastructure (presence and quality of road, rail, and air transportation; communication systems, advertising agencies, retail outlets, etc), Internet infrastructure (percentage of population with Internet access), and how will the infrastructure affect marketing programs to this country?
x. Conclusion: Based on your answers to the above, would you recommend Campbellsville University begin marketing its programs in the country you have selected? Justify your answer.
xi. Reference page (does not count toward page requirement.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.