Question: View the videos "Supply Chain Design at Crayola," "Continental Tire: New Manufacturing Plan Decision," and "Starwood: Supply Chain Strategy" (available through the MyOMLab link on the left-side navigation). Then, using the content of these videos and examples from your professional experience, address the following:
• How do supply chain design, logistics (degree of ownership, facility location, mode of transportation, capacity, and cross-docking), and integration meet the competitive priorities of these companies? How can these elements be measured and properly implemented into a viable supply chain?
• Share thoughts on sustainability opportunities for these featured companies. How can supplier selection and working relationships promote sustainability efforts that benefit the triple bottom line (the 3Ps-profits, people, planet)? In responding to this prompt, strive to incorporate your accumulated knowledge from previous modules, as this will help substantiate your response. Engage classmates in making connections between various supply chain design, logistics, and integration strategies and previous course concepts.