Questions:
Based on this article please answer based on article
1) why are company objectives important in guiding market strategy ?
2) how do resources of a company affect the search of opportunities?
3)why could an american firm looking to do business in a foreign country get into trouble if they ignor the political and legal contraints of the country ?
4) how imortant is it to understand the population trends when planning strategies ?
5) how should a company go about evaluating potential opportunites