Assignment: Principles of Microeconomics
Behavioral Economics
Length: 400-600 words
Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:
George Foreman was a professional boxer who made a comeback by endorsing grills. Foreman does not own the company that makes the grills, but he became the face of the brand. At first, people were not certain whether he was an expert on grills or fat-free cooking, but Foreman soon became thought of as the expert on this product and this type of cooking. Think of the concept of utility and how Foreman's role as a celebrity endorser affects the marginal utility of these grill products. Answer the following:
• How do people's budget, income, and substitution effects fit in?
• How do you think this influences the demand curve for indoor grill products?
• Are these choices made rationally?
*Must have 3 reference sources
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.