How do organizations promote customer retention


I need assistance in developing answers to the following:

Question 1. How do organizations promote customer retention? What are some specific improvements that can be made to increase customer retention for a specific product or service?

Question 2. What are the assumptions inherent in market segmentation? What is the relationship of segmentation to product positioning?

Question 3. How might one identify the best customers for one product or service within an organization? Justify this answer and include any measures that are used. Also how might one increase a customer's commitment for one product or service within an organization? Justify this answer and include any measures one would use.

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Marketing Management: How do organizations promote customer retention
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