Assignment: Psychology And Mass Media
Write a 7 page paper (5 pages of content, 1 title page, 1 reference page) in APA format (including at least 2 scholarly references) on the following:
• Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
o How is the product perceived?
o How do individuals respond to the campaign?
o What are the anticipated consequences of the campaign, if any?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.