Case Situation:
My group has started a new international microcomputer company (it's a game); so far, we have not taken the appropriate strategies. For example in marketing, our two brands have received, from our customer segments, poor rating in advertising. Even though we spent a lot of money, the customers prefer our competitor's brands.
Please help me to answer and understand the questions below so I can prepare the strategy for the next quarter.
- How do in-store decisions affect market demand?
- How do advertising and brand design affect market demand??
Note: we aren't selling to the home market or through retail stores. We focus on direct sales to business customers.