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How do high tech companies eg apple microsoft dell and hp

Week 3 DQ 1

What are the differences between products and services that are needs rather than wants?

How do you know if a potential customer is ready to buy?

Week 3 DQ 2

How do high tech companies (e.g. Apple, Microsoft, Dell, and HP) promote new products to generate maximum customer interest?

Can you promote the scarcity of initial products as a sales gimmick?

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