How do gray-market sales affect international firms, Marketing Management

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How do gray-market sales affect international firms

Discussion:

Q: What is a gray market? What products are commonly influenced by gray markets? How do gray-market sales affect international firms and their distribution channels?

Gve an example of real world of a company and product that was affected by the grey market between 2015 - 2017.

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Marketing Management: How do gray-market sales affect international firms

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Marketing Management: How do gray-market sales affect international firms

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