Discussion:
1. How do firms in the supermarket industry make money? Illustrate the competitive strategies of themain companies in the supermarket industry to help support your answer.
2. What are the key sources of Trader Joe's competitive advantage? How do these sources support its competitive strategy?
3. Porter (1996) tells "the essence of strategy is choosing what not to do". How would use the Trader Joe's case to illustrate this point?
4. What are the main threats to Trader Joe's competitive advantage? Is their advantage sustainable?
The final paper should be 5-page document (single-space, Palatino Linotype Font, Font size 11, 1-inch margins) excluding appendices/ bibliography.