How do customers and their needs drive organizational


What new challenges (or changes) are confronting management since the beginning of the 21st century?

Please refer to your readings this week. Post should use in-text citations.

Introduction: Three Questions

Management of a work unit is not a question of whether or not you will direct change efforts, but is an issue of when and how. Here are three questions to consider for being an effective change manager. Each question goes beyond operational steps to help you deepen understanding of "why" this change at this time and how you can offer more effective interaction with those reporting directly to you.

1. How do customers and their needs drive organizational change?

2. What is the role of direct reports for innovation within a company or work unit?

3. When developing a strategy or plan to roll out important company changes, how should a manager view existing organizational structure?

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Business Management: How do customers and their needs drive organizational
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