How do company go about finding their competitive advantage


Discussion Post

What is a market niche? Discuss the strategies and risks associated with this competitive position. Give an example in your answer.

How do companies go about finding their competitive advantage? What's an example of a company with a competitive advantage against many competitors? What is your competitive advantage with the product in your course project?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: How do company go about finding their competitive advantage
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