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How do businesses benefit from behavioral tracking do

Case Study- Technology: Big Data Gets Personal: Behavioral Targeting

Case Study Questions:

1. Why is behavioral tracking such an important ethical dilemma today? Identify the stakeholders and interest groups in favor of and opposed to behavioral tracking.

2. How do businesses benefit from behavioral tracking? Do people benefit? Explain your answer.

3. What would happen if there were no behavioral tracking on the Internet?

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