Problem:
Recently, the resort timeshare industry has had a string of bad press. You are in a meeting which includes the President of Resorts 123. He poses the following question to the group, "How do we best raise the ethical reality and image of the timeshare industry, and remove any gray areas in practice in our company?"
Consider the economic, social, legal and ethical effects and reputation of advertising and public relations in the vacation ownership/timeshare industry and the repercussions on Resorts 123. Think about additional concerns that technology presents.