Examine the case study based on questions given below.
1. Explain how Citibank distinguish its e-business product offering from that of its competitors? How could Citibank make its own competitive advantages in market place?
2. Citibank's strategic intent is to convert its traditional money management business into e-business framework. How does Citibank change its traditional assets into digital assets? What issues, if any, do you envision that Citibank should overcome for implementation to be successful?