Case Assignment
Read the following:
Marr, Marissa (2007). Disney reaches to the crib to extend Princess magic. Wall Street Journal(November 19). Available March 7, 2013, athttps://online.wsj.com/article/SB119543097711697381.html
Next, respond to the following questions:
1. Identify and describe the different segments to which Disney is targeting
1. Its Princess products,
2. Its Princess and related lines of products.
2. Discuss whether and how Disney is using its communication and marketing strategies to establish a CRM objective.
3. In your opinion, are there any potential sources of noise in the communication and marketing strategies Disney has been using in its efforts at marketing the Princess products? If so, what are they and how serious could they become?
Assignment Expectations
When your paper is done, proofread it (use both spelling and grammar checks), then upload it.
Use information from the modular background as well as any good quality resource you can find. Please, cite all sources at the end of your paper.
The following will also be specifically assessed:
1. Your ability to clearly communicate your understanding of the concepts (i.e., clouding, etc.)
2. Your ability to link the concepts to the issues of privacy, transparency and reliability.