Assignment: Management Capstone
Here is what you need to do in order to provide a product performance assessment in your slide notes. You create a cover slide, one each for R&D, Marketing, and Production, plus a reference slide .
Getting started "assessing" your product performance:
Go to the Courier and figure out the answers to these questions:
• What was my contribution margin? If below 30%, why?
o Excess inventory? Pricing issue? High R&D expense?
• How accurate was my forecast? Did I stock out or have excess inventory?
o If problems, figure out why. Forecast just off base? Product design issues? Your customer survey score will tell you something about your design relative to what the customers want.
• Now go to the segment section of the Courier to find out what happened from a competitive view
o How did you fare in terms of market share?
o What was your customer survey score relative to others? How can this be improved?
o Look at each criteria variable from a competitive assessment viewpoint.
- Was your design a good fit with customer criteria?
- Marketing investment?
- Pricing?
o Look at your revision date relative to the competition. Was there any delay in getting your product to market during the year?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.