Discussion Post: Consumer Decision Making
Consider a purchase you recently made (for interest, assume that the purchase was over $100).
Describe your decision process in a minimum of 175 words:
a) How did you determine your need?
b) How did you search for information?
c) Did you evaluate alternatives?
d) Did you have criteria upon which you made your choice?
e) How did you assess your purchase?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.