Solved: How did uber balance global standardization and local, Marketing Management

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How did uber balance global standardization and local

Question: Read the Case: Wu, K. (2016) "Uber vs. Didi: The Race for China's Ride-hailing Market" Insead. and answer the question:

- How did Uber balance global standardization and local adaptation in China? Evaluate the initiatives/products Uber developed in China? credit, limit your answer to 250

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Marketing Management: How did uber balance global standardization and local

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