Assignment
How Three Critical Marketing Decisions Shaped a New Venture's Future
Materials. Use the following exclusively:
Barringer, bruce R. and R. Duane Ireland. Entrepreneurship. Successfully Launching New Businesses. Fifth Edition. Pearson. 2016.
Method:
Work alone.
two pages maximum, single spaced, Times New Roman 12 font.
Name and page number each page.
Consider the Proactive case (Barringer, pages 397 - 399) as you answer the following questions. You may use the text in its entirety in forming your responses.
Question 1. Discuss how Rodan and Field's experiences, attitudes, and interests helped them build a company.
Question 2. Describe the time-line of significant events in the company's success. Which events were most crucial? Why?
Question 3. Discuss the role of discussions with customers, potential investors and consultants in the success of the company.
Question 4. How did the Three Critical Marketing Decisions come about? Why were they important?
Question 5. How is Proactiv's core product different from its actual product? How crucial are these differences in articulating what the Proactiv brand actually is?