Assignment
Overview: In this assignment, you will choose techniques from your directory of techniques and use those to find opportunity in Mass media from your work. Remember, not about ideation (you'll do that next week) but rather finding the opportunity, which you need before you ideate.
Directions: Review your directory of techniques and apply at least two different techniques to an environment/industry problem/gap/need you found in your work of assessing the environment. Complete your assignment by completing the following:
o Identify each technique you used
o Provide an illustration of how you used that technique
o Explain the results (the opportunities)
• Why are these opportunities?
• What was the problem/gap/need?
• How did the technique help you find opportunity?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.