How did the organization approach the development


Marketing Strategy

For this discussion you can choose which question you respond to. Feel free to respond to both, however only one is required. Please respond to ONE of the following questions:

Question A

Find a recent news article about an organization that changed its marketing strategy.

What were the reasons for change?

How did the organization approach the development and implementation of the new strategy?

Minimum 150 Words

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Marketing Management: How did the organization approach the development
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