Assignment:
Effective Organizational Design
Watch the video titled "General Electric's Success Story" (2 min 42 s).
Video Source: Salesforce (2013, May 2). General Electric's Success Story [Video file]. Retrieved from
https://www.youtube.com/watch?v=OWQfbJ4h5jQ.
Please respond to the following, using information in the case:
1. Identfy GE's organizational design in terms of the specific (a) structure, (b) strategic control systems, and (c) organizational culture. Cite specific information in the case that supports your identification of (a), (b), and (c) above.
2. What is your assessment of the overall organizational design? Is it effective? Why or why not?
3. How did the introduction of ecomagination products change GE's business model? How did these products affect GE's customers and partners? What was the impact of the products on the relationships between the functional units at GE?
4. What is your assessment of the views of the critics of GE's ecomagination initiatives? Did the initiatives improve the organizational design? What evidence is there to indicate that the initiatives will give GE a sustained competitive advantage?