Solved: How did the family build brand value in the early days up, Dissertation

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How did the family build brand value in the early days up

Assignment

Read Vans case and answer questions below:

Case: Vans: Skating on Air by Youngme Moon and David Kiron.

1. How did the family build brand value in the early days, up until the death of the founder?

2. When the son took over, the brand struggled, going bankrupt, but also falling in and out of fashion for a while. Why did the brand suffer?

3. The new management team turned around the brand. How?

4. The brand team identify a number of ways to grow the brand, but are not sure what to do, make sure you have a position on each of their choices.

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Dissertation: How did the family build brand value in the early days up

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