Problem 1: How did Starbucks create such a successful brand? Evaluate its marketing and branding strategy over the years.
Problem 2: Evaluate Starbucks* growth strategy through the years. How has it changed in some aspects and remained the same in other aspects?
Problem 3: Analyze the problems that Starbucks encountered in the mid-2000s. What went wrong and why? What has Starbucks done in recent years to get back on track?
Problem 4: What's next for Starbucks? What would you do if you were Schultz?