1. In Shannon and Weaver’s mathematical model of communication, any force disrupting the transmission of the intended message is referred to as ___C______.
a. static
b. fog
c. noise
d. interference
2. Which term refers to the tendency of traditional mass media to transform reality through their representation of it?
a. Construction
b. Symbolism
c. Convergence
d. Framing
3. According to Marxist theory, a newspaper journalist primarily serves the interests of ____________________.
a. the general populace
b. the paper’s owners
c. the minority population
d. the religious establishment
4. Which of the following people exercises ultimate control over the way reality is represented in a news story?
a. The chair of the CRTC
b. The editor
c. The interviewees
d. The camera operator
5. The CRTC is __________________________.
a. a division of the Ministry of Heritage
b. an arm’s-length government agency
c. a branch of the Canadian Broadcasting Corporation
d. an off-shoot of the Radio Licensing Board
6. Which organization is responsible for approving radio station licences?
a. Radio Canada
b. CRTC
c. Telecommunications Authority
d. INTELSAT
7. The Canadian film industry began by creating films to _________________.
a. circulate war propaganda
b. educate the public about sanitation
c. attract immigrants
d. promote bilingualism
8. How did Sports Illustrated create its ‘Canadian edition’ of the magazine in 1993?
a. By hiring four Canadian-based journalists as feature writers
b. By shooting the cover photograph in Windsor, Ontario
c. By focusing its coverage on hockey and figure skating
d. By beaming American content by satellite to a printing plant in Canada
9. From the beginning, global news services have been oriented to serve the needs of ______.
a. the local communities where their reporters work
b. the visible minorities who appear in their news stories
c. the wealthy nations who provide their revenues
d. the United Nations and other institutions of international government
10. Media enterprises achieve economies of scale through _________________.
a. vertical integration
b. advertising
c. pragmatics
d. codes of ethics.