How did philips become leading consumer electronics company


Questions:

1) How did Philips become the leading consumer electronics company in the world in the postwar era? What distinctive competence did they build? What distinctive incompetencies?

2) How did Matsushita succeed in displacing Philips as No. 1? What were its distinctive competencies and incompetencies?

3) What do you think of the change each company has made to date - the objectives, the implementation, the impact? Why is the change so hard for both of them?

4) What overall strategic recommendations would you make to Gerald Kleisterlee? To Eumio Ohtsubo?

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: How did philips become leading consumer electronics company
Reference No:- TGS01788546

Expected delivery within 24 Hours