How did opentable change its marketing strategy to succeed, Marketing Management

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How did opentable change its marketing strategy to succeed

1. Why will OpenTable competitors have a difficult time competing against OpenTable?

2. What characteristics of the restaurant market make it difficult for a national reservation system to work?

3. How did OpenTable change its marketing strategy to succeed?

4. Why would restaurants find the software-as-a-service model very attractive?

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Marketing Management: How did opentable change its marketing strategy to succeed

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Marketing Management: How did opentable change its marketing strategy to succeed

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