How did management and leadership manage the risk and


Respond the following questions:

Question A

• Start by explaining what are political risks and what are economic risks of operating in an international market?

• Then, choose an organization operating internationally.

• How should the firm's management approach these kinds of risks?

Question B

• Start by explaining the three major types of strategic alliances firms form for the purpose of developing a competitive advantage.

• Provide an example of a company forming a strategic alliance - which type of alliance did it form?

• How did management and leadership manage the risk and opportunities of the strategic alliance to the benefit/detriment of the organization?

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Marketing Management: How did management and leadership manage the risk and
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