Assignment: Establishing Context with Urgent Care Centers
Read Case and reflect on your own experience with urgent care centers, or interview a friend or family member about their experience. Address the following questions:
o Based on their market research, did the entrepreneurs find that the urgent care center model would appeal to the general population or that some segments of the population would find it more attractive than others?
o What was the profile of the customers most likely to use the urgent care center?
o How did knowledge of the characteristics of the best prospects contribute to an effective marketing campaign?
o Based on external research (a quick literature search) and drawing upon your own experiences or the experiences of a family member or friend, what are the key success factors for urgent care centers?
o Based on the key success factors you have identified, determine one objective for marketing the urgent care center. State the objective as a SMART objective.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.