Discussion Post
Watch the Ted Talk video "Choice Happiness and Spaghetti Sauce" by Malcolm Gladwell, who is the author of multiple New York Times bestselling books, and then answer the questions below.
• Gladwell mentions "horizontal segmentation." What is horizontal segmentation and why is it important?
• How did Howard Moskowitz change the food industry?
• According to Gladwell, what are some ways to make consumers happy?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.