Assignment:
Case 1: Shell Canada Fuels Productivity with ERP
Questions
1. How did ERP help improve business operations at Shell?
2. How important was training in helping roll out the system to Shell personnel?
3. How could extended ERP components help improve business operations at Shell?
4. What advice would you give Shell if it decided to choose a different ERP software solutior 5. How can integrating SCM, CRM, and ERP help improve business operations at Shell?
Case 2: Can customer loyalty be a bad thing
Questions
1. Why are customer relationships important to an organization? Do you agree that every business needs to focus on customers to survive in the information age?
2. How can a company find its most loyal customers?
3. Choose a business (maybe Starbucks, Disney, or Nissan).
Answer each of the following questions based on your business choice.
a. Which loyal customers are good for the business?
b. How do we hang onto them? c. How do we get more customers like them?
4 Do you agree or disagree with the following statement: The fly in the ointment is that typically only 20 percent of a firm's customers are actually profitable. And many-often most-of a company's profitable customers are not loyal."