How did eharmony use social media to enhance online dating


Assignment

Part 1:

Read the Application Case, "Social Network Analysis Helps Telecommunications Firms". Then, answer the following questions:

1. How can social network analysis (SNA) be used in the telecommunications industry?

2. What do you think are the key challenges, potential solution(s), and probable results in applying SNA in telecommunications firms?

Part 2:

Read Application Case, "Measuring the Impact of Social Media at Lollapalooza". Then, answer the following questions:

1. How did C3 Presents use social media analytics to improve its business?

2. What were the challenges, the proposed solution(s), and the obtained results?

Part 3:

Read Application Case, "eHarmony Uses Social Media to Help Take the Mystery Out of Online Dating" and answer the following questions:

1. How did eHarmony use social media to enhance online dating?

2. What were the challenges, the proposed solution, and the obtained results?

Your response to each of the six questions must be a minimum of 200 words; therefore, the completed assignment must contain a minimum of 1,200 words.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow MLA format. The reference page is not included in the required page length.

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