Question 1. Choose any business.
Question 2. Who were the customers? What was the target market? What did the customers want? How did the company segment the market for certain products?
Question 3. Who were the competitors? How did competitors' actions affect business?
Question 4. 4 P's.
What products or services did business offer customers? At what prices? How did business communicate with customers? (promotion). How did business get your product to customers? (place).
Question 5. What were the differential benefits to customers (including image, reputation, etc.) of the business products or services relative to its competition?
Question 6. Were there any segments of the market that the business served particularly well?