Assignment:
Case: Business Intelligence Helps the Cincinnati Zoo Work Smarter
Instructions:
Watch the video below and read the associated Case Study file included at the bottom of this page. Thoroughly answer questions 1, 2, and 4 at the end of the case study file and in a 2-page Word document. Each question should include at least one supporting argument for your answer or position.
Video Hyperlink 1 - https://www.youtube.com/watch?v=O4bHJMMCYxk
Video Hyperlink 2 - https://www.youtube.com/watch?v=LZx5gVqzwMk
Questions:
1. Why was Cincinnati Zoo losing opportunities to increase revenue?
2. Why was replacing legacy point-of-sale systems and implementing a data warehouse essential to an information system solution?
3. How did the Cincinnati Zoo benefit from business intelligence? How did it enhance operational performance and decision making?